Sales, marketing, media & business development.
Carl Ellis is a seasoned commercial leader with senior international client, agency and platform-side experience in sales, marketing, partnerships and business development across travel, hospitality, AI and finance.
Through strategic consultative solutions sold at C‑suite level, he has driven millions in incremental revenue, meangingful marketing performance and brand lift for clients in roles including TikTok, Omnicom Media Group and Tripadvisor.
Experience.
Tripadvisor
2025 - 2026
TikTok
2022 - 2025
Travel
Travel
From moving lookers to bookers and everything inbetween, I’ve led multi-million dollar sales and marketing activity for the world’s largest airlines, online travel agencies and hospitality brands.
You can see me here swinging off a yacht, steadfastly supporting the travel industry, on my holidays in Santorini.*
*Possibly not really me, though I have actually delivered some stellar successes for all the brands below.
Fintech
Fintech
Further from a true Finance Bro I could not be, though I broke ranks from travel to lead Sales & Partnerships for Goldman Sachs-backed Zilch Technology in London from 2021 to 2022.
One of the biggest new business deals I closed there was with eBay, whose VC arm eBay Ventures subsequently made a strategic equity investment in the company.
Reporting directly to the COO, I led affiliate marketing, strategic partnerships and media sales with our enterprise partners inlcuding Samsung, THG and JD Sports.
Bringing BNPL to luxury retail.
Another win was closing Zilch’s first in-store Apple and Google Pay partnership with the swanky stores of Bicester Collection.
Marcelo Molinari, Global Director – Destination Marketing & Partnerships, The Bicester Village Shopping Collection said “[he was] delighted to partner with Zilch, whose innovative FinTech platform allows guests to shop now, pay later and with no interest”.
See the press release.
FMCG
FMCG
It’s not only airline tickets and hotel room nights I’ve had a hand in selling: Fast Moving Consumer Goods brands were amongst my key accounts across several client and agency-side roles.
From boosting average basket values for major UK grocers by 60% to winning net new hard upfront media revenue from tech retail giants eBay and Amazon, I’ve also led sales & shopper marketing for San Miguel, Carlsberg, Foot Locker and Nike.
